Wednesday, January 17, 2024

Idea Part 1: Film Development


          Film development starts with audience preparation, genre and theme identification, psychographic and demographic analysis, character and social hierarchy analysis, and basic elements such as composition, set design, props, tone, colors, camerawork, and the film's time and location. In our mockumentary, nearly every one of the kids at Piper High is shown to be in a zombie-like state due to mind control brought on by drugs, videos, and morning announcements. Signs of this control are displayed, highlighting the protagonists' battle to resist it and try to warn others. Even though they are biased, the villains represent a larger social problem by reflecting the more subtly biased attitudes embedded in the controlled people. The main protagonists, who provide a story full of societal commentary and character development, work to free people from this pervasive mind control through compassion, creativity, nonconformity, wisdom, and influence

Identifying Genre 

Identify the genre of your movie: Drama 

Hybrid/subgenre (s): Dramedy/Mockumentary 

Identify the iconography of your film based on your genre: 

Common elements of drama are exaggerated plots and situations, typically have happy/satisfactory endings, the main characters navigate the highs and lows of life while having an ardent desire to do good and overcome adversity, incorporating relatable issues, elements of sensitive struggles/topics are explored and are meant to share a lesson about a universal theme that all can possibly identify with.  


Identifying Audience 

Identify the audience type and their demographics and psychographics.  

Type of audience 

(Mainstream or Niche Audience) 

  • Mainstream teenagers to young adult audiences (from ages fourteen and up) 

 

Market Segmentation Analysis 

Demographics (In the US) 

Psychographics 

Age(s):  

  • Gen Alpha: 2013-2025 (eleven years old and younger) 

  • Gen Z: 1997-2012 (twenty-seven to twelve years old) 

  • Millennials- 1981-1996 (twenty-eight years old to forty-three) 

 

Race/Ethnicity(s): Majority White, Black, and Hispanic population 

  • Gen Alpha: 71% White, 15% Black, 7% Multi-racial, 6% Asian 

  • Gen Z: 51% White, 25% Hispanic, 15% Black, 6% Asian and Pacific Islander, 5% multiracial, 2% American Indian/Alaskan Native 

  • Millennials- 20% White, 27% Asian, 24% Black, 27% Native Hawaiian/ Pacific Islander, 24% American Indian/ Alaskan Native, 25% Hispanic/Latino, 22% multiracial 

 

Class(es): (lower middle class to upper middle class/wealthy) 

  • Gen Alpha- Middle Class 

  • Gen Z- Lower Middle Class 

  • Millennials- Upper Middle Class 

 

Sexuality: (Heterosexuality and Bisexuality) 

  • Gen Alpha- N/A 

  • Gen Z- approximately 80% Straight or Heterosexual, 23% gay or lesbian, bisexual, and other sexual orientation (5% Bisexual, 3% Gay or Lesbian, 2% other) 

  • Millennials- 11.2% identifies LGBTQ+, roughly 80% are heterosexual 

 

Religion: (Agnostic and Christian)  

  • Gen Alpha- N/A 

  • Gen Z- 34% non-religious 

  • Millennials- 29% non-religious 

 

Goals:  

Gen Alpha- to forge connections, build communities, and shape their identities 

Gen Z- to have purpose and accountability 

Millennials- time, money and energy all at once. 

 

Fashion style: 

Gen Alpha- bright colors, graphic tees 

Gen Z- baggy jeans, crop tops, oversized 

Millennials- skinny jeans, high waisted 

 

Personality Traits: 

Gen Alpha- socially aware, technology connected, growing up fast 

Gen Z- competitive, financially focused, self-reliant 

Millennials- ethical, creative, connected 

 

Values: 

Gen Alpha- honesty, egalitarianism, personal responsibility, and innovation 

Gen Z- experiences and purposeful purchases 

Millennials- authority, achievement, and influence 

 

 

Favorite Genre (in film):  

Gen Alpha- Singing and Dancing (i.e. musicals) 

Gen Z- Comedy (an example is The Office) 

Millennials- True Crime and Drama 

 

Mental Issues: 

Gen Alpha- Anxiety and Depression 

Gen Z- Stress, Anxiety, and Loneliness (higher than other generations) 

Millennials- Depression (higher than other living generations) and Anxiety  

 

Habits: 

Gen Alpha- Technologically wired and savvy 

Gen Z- Social media consumption and meditation 

Millennials- Convenience, shopping, paying bills, taking trips, eating out, online shopping.  


Film Idea Theme 

List at least 3 themes for your film and why. Be specific. Think about your audience.

- Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element)

- In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance.

- Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye-opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

What does the audience should expect from your film’s opening? 

Key Media Studies Concepts 

Representation invites audiences to understand your media text and agree with the message in preferred ways. Depending on the audience, different interpretations are to some extent possible. As a group identify the following: 

Ideology 

What ideas/ issues do you find important to your audience, to illustrate in your film? Provide 3 specific examples. 

-Our film is meant to reflect societal issues that are very real and are important to discuss for any hope/effort of change in the future. Three specific examples that are prevalent, and commonly seen issues that we will explore in our film are: 

 

-Racism 

-Sexism 

-Abuse of Power (while authority, law, and order are responsible for the function of our society, at times those in high position of power may have their own agendas, ideologies, and misuse their position to control others) 

 

Who are the individuals/characters that you would like to highlight in your film? 

Think of positive or negative stereotypes ………. 

Positive 

The main characters in the film are the ones who are warning everyone else of this controlled and horrible society. They are rebellious and are often hated and discriminated against for being different. 

Types of character types are: The Dreamer, The Rebel, The Peacemaker. 

Negative 

The rest of society are the discriminators. They are the ones that are hating on the main characters for being “different”. They are prejudiced, and are racist, sexist but in a subtle way. They believe that being mind-controlled is the “norm”.  

What social groups will you be focusing on? Think of the demographics and psychographics of your characters. 

Demographics: gender, age, ethnicity, class, sexuality, disability/ability, etc. 

Diverse ethnicity, teenagers, feminism, ranging from lower middle class-upper middle class. 

 

 

 

 

Psychographics: Attitude, interests, lifestyles, beliefs/values, and personality. 

Mind control, everybody is the same, 

 

 

 

 

 

 

Identifying Mise en scene in your film 

Where is the setting of your story? Think of a courtyard, classroom, grocery store, cafeteria, home, etc. 

 

The setting is in a school; school hallway, school classroom. 

 

 

 

When is the story told? 

Think of the period, past/ present/ future. Day/afternoon/evening/night 

The story is told in the Present, most likely in the morning and the afternoon. 

 

 

 

 

Props  

 

 TV, weapons, phone, backpack, chairs, desks

 

 

 

Set Design 

 

 Very plain and empty school/classroom with desks and chairs aligned up perfectly.

 

 

 

Colors (Add the meanings associated with the colors.) 

 

 Everybody that is controlled is in black and white while the main characters are in normal colors.

 

 

 

Composition 

 

 

 

 

 An unsettling atmosphere is created in the setting with monotone colors and a unified set design.

Tone of Film (Describe in full sentences and why would you use them.) 

 

 

 

 

 

The tone of the film would be eerie. This is meant to subconsciously unsettle viewers to take the issues discussed in the film (such as a mind control, sexism, and racism) more seriously, adding a 

Camerawork (Shot size, angles, framing and camera movement. 

 

 

 

 

 

Shot sizes: Establishing shot, master shot, wide shot, full shot, medium shot, medium close up 

Angles: Low angle, high angle, Dutch angle, eye level, shoulder level, knee level 

Framing: point, lines, shapes, space, balance, deep focus, shallow focus 

Camera movement: Static, Dolly in, dolly push out, zoom out, zoom out, tracking,  


Reflection

          My teammates and I came up with a lot of concepts and details for the movie we're producing. Our film plans to be a mind-control-based film, with zombies, and a main cast of rebels trying to regain society back to normal again. We all help brainstormed ideas for the movie. We used Microsoft Word to complete the information on the chart. We all worked on what we could in the chart. I am advanced at navigating Word and will continue to use it for the planning of our film.

Work Cited

dramedy. (2024, March 27). https://dictionary.cambridge.org/us/dictionary/english/dramedy#:~:text=a%20TV%20show%20or%20movie,intended%20to%20make%20you%20laugh)

Erenstein, R. (1997, January 1). Theatre Iconography: An Introduction. Theatre Research International. https://doi.org/10.1017/s0307883300016990

Generation Z in the United States. (2024, March 28). Wikipedia. https://en.wikipedia.org/wiki/Generation_Z_in_the_United_States

Generation Z and the Transformation of American Adolescence: How Gen Z’s Formative Experiences Shape Its Politics, Priorities, and Future - The Survey Center on American Life. (2023, November 14). The Survey Center on American Life. https://www.americansurveycenter.org/research/generation-z-and-the-transformation-of-american-adolescence-how-gen-zs-formative-experiences-shape-its-politics-priorities-and-future/#:~:text=Almost%20one%20in%20four%20(23,%2C%20bisexual%2C%20or%20something%20else.

S. (2023, October 23). Clues and Questions about Gen Alpha. Springtide Research Institute. https://www.springtideresearch.org/post/generation-alpha/clues-and-questions-about-gen-alpha#:~:text=Clue%20%233%3A%20Gen%20Alpha%20may,of%20the%20COVID%2D19%20pandemic.

Events, A. M. (2023, September 12). Lights, Camera, Generations: How Gen-Zs & Millennials Differ in Consuming Film & TV — AUDACITY Magazine & Events. AUDACITY Magazine & Events. https://www.audacitymagazine.org/the-zine/lights-camera-generation#:~:text=The%20millennials%20had%20something%20different,%2C%20each%20at%2032%25%20percent.

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

  • List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

  • Film Idea Theme 

    List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

  • List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

  • Film Idea Theme 

    List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

    • Film Idea Theme 

      List at least 3 themes for your film and why. Be specific. Think about your audience. 

      • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

      • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

      • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

    Film Idea Theme 

    List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

  • Film Idea Theme 

    List at least 3 themes for your film and why. Be specific. Think about your audience. 

    • Coming of age story about Love vs. social control (empathy) and self-discovery and character development in early life, because our group not only intends to communicate these universal themes to our audience, but we also want to make it relatable to teens and young adults (drama element). 

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 


  • Film Idea Theme

    List at least 3 themes for your f and why. Be specific. Think about your audienc

    • Coming of age story about Le vs. social control empathy) and self-discovery and character development in early life, because our group not only intendsto communicate these universal themes to our audience, but we also want to make it relatable to teens and adults (drama element

    • In drama, it is common to incorporate themes such as discovering self-knowledge, which will most likely trigger emotional responses in our audience (relatability), and may even represent different types of people, and if possible, we hope that our audience can resonate with our characters on-screen (to a degree) and learn traits about their selves. A good example of this is in the movie Clueless by Amy Heckerling, where a privileged, wealthy, and entitled protagonist learns the value of personal growth, how to better treat others, while appreciating what she already has, because of her previous superficial worldview and ignorance. 

    • Social themes/sensitive societal topics such as sexism, racism, classism, abuse of power, and materialism to name a few are what our group intends to incorporate in our film, due to our passion on educating and highlighting these topics that heavily reflect our society/ current social climate, which can be eye opening to our audience and can evoke them to ponder and take a stand against the agendas (even subtle ones) that are pushing those narratives. In a way, we intend to counteract possible preconceived notions/or beliefs planted in our audience’s minds, which may apprise our audience to have a change of heart towards themselves and the world around them. 

No comments:

Post a Comment

Critical Reflection: Through Her Eyes

Here is my critical reflection of my group's opening film. It goes into detail of the film and gives explanations of the elements that a...