Marketing strategies
Media Forms used for marketing | Marketing strategies used to promote the film details would be the usage of pop-up ads and commercials. As well as partnerships with streaming companies to hold the end of the bargain and advertise the new and upcoming movies.
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Print (2) | Posters and T-Shirts/Merchandise:
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Digital (3) | Video Ads, Email Ads, and Commercials
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Outdoor media (1) | Billboards
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Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)
| Interviews: https://www.youtube.com/watch?v=Pvx2DHkQeL4
Movie Trailer: White Noise | Official Trailer | Netflix (youtube.com)
Movie Clips: White Noise | Official Clip | Netflix (youtube.com) |
Partnerships with other companies to produce or market the film. (synergy) (2) Partnership: a MacBook included in Fast and Furious displays promo for apple | Partnership One: Adidas
Second Partnership: Kellogg's
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How was the film marketed nationally? | The film was marketed nationally mainly through advertisements such as billboards or commercials (i.e., Clips of the movie, movie trailers, movie interviews, etc.) Marketing such as commercials and video ads on platforms such as YouTube use 15 second ads and websites use pop up adds from your “cookie” preferences to market to the correct audience. |
How was the film marketed globally | The film was advertised and promoted globally and internationally mainly through digital advertisement. Advertisements and video promotions on websites like YouTube are examples of marketing utilized commonly globally. Another example of advertisement used globally would be the promotion of film festivals specifically the Venice Film Festival held in Canada. |
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